Case Studies
From invisible to recommended. From manual to automated.
A few recent projects, with client names removed to protect their privacy. Every one started the same way: looking at what AI could already be doing for the business, and wasn't.
B2B software company · Project management software
From invisible in AI answers to recommended in nearly half of them
The challenge
When potential customers asked ChatGPT or Perplexity for the best tools in their industry, this company never came up — but three competitors did, every time. They were losing deals to rivals AI kept recommending instead.
What we did
We looked at 300+ real questions their customers actually ask, rewrote their key pages to answer those questions directly, added the technical labels AI needs to read the site correctly, and got them listed on the comparison sites AI already trusts in their industry.
Logistics company · Freight & shipping
An AI assistant that answers 80% of support questions without a human
The challenge
Customer support was drowning in the same 20 questions on repeat — where's my shipment, when will it arrive, where's the paperwork — while the team fell behind on the harder cases that actually needed a person.
What we did
We built an AI assistant trained on their shipment data, policies, and past support conversations, put it right into their existing help desk, and set clear rules for when it should hand off to a real person.
Online retailer · Consumer products
Winning Google's AI answers before competitors even noticed them
The challenge
Google's AI had started answering shopping questions directly at the top of the page — and this retailer's products were nowhere in those answers. Their regular Google rankings were fine; their AI visibility was zero.
What we did
We rewrote their product and guide pages into clear, direct answers, added the technical labels AI needs to understand each product, and built the buying guides that Google's AI keeps pulling its answers from.
Marketing agency · Digital marketing services
Automating client reports freed up 15 hours a week
The challenge
Every Monday, account managers spent most of the day manually copying numbers from five different tools into client reports — time that came straight out of the work clients actually pay for.
What we did
We connected their ad accounts, analytics, and customer database into one system that builds and sends client reports by itself, with account managers reviewing the numbers instead of assembling them by hand.
Professional services firm · B2B consulting
Becoming the answer to 'who should we hire for this?'
The challenge
Their buyers had quietly changed behavior: instead of Googling, they were asking AI for a shortlist of firms to call. This firm wasn't on that shortlist — referrals were carrying the entire business.
What we did
We figured out the exact questions their buyers ask, published clear pages answering each one, and got them mentioned in the industry lists and directories AI already trusts.
Retail chain · Multi-location retail
A custom AI tool that gives every store manager instant answers on inventory
The challenge
Store managers were calling head office or digging through spreadsheets to answer basic questions — what's in stock where, when's the next delivery, what's the return policy — losing time on the floor every single day.
What we did
We built a custom AI tool on top of their inventory and policy information that any manager can just ask in plain English, with the right access so each location only sees what's relevant to them.
Want results like these?
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