Free Resources
Take our playbooks. Seriously, they're free.
The same checklists, templates, and guides we use with paying clients — to get found by AI, and to automate the busywork. No jargon, no strings attached.
Checklist
The AI Visibility Checklist
The 25-point checklist we run on every new client's website. See how ready your site is to be found and recommended by AI — no technical background needed.
Get it free →Checklist
Find Your Time-Wasters
A simple checklist to spot the repetitive tasks in your business that AI could already handle for you — and roughly how many hours each one is costing you.
Get it free →Template
What Does AI Say About Your Business?
A simple spreadsheet with 50 questions to ask ChatGPT, Perplexity, and Google's AI about your own business — plus an easy way to score what comes back.
Get it free →Guide
When Should AI Answer vs. a Real Person?
A simple way to decide what an AI assistant should handle on its own, what needs a person, and how to make the handoff so customers barely notice.
Get it free →Guide
How to Write Pages AI Will Quote
A simple guide to rewriting a web page so AI can quote it correctly — clear answers, simple sentences, real before-and-after examples.
Get it free →Template
Build Your First AI Assistant
Everything you need to set up your first AI assistant using tools you probably already have — simple templates and a checklist to test it before it talks to real customers.
Get it free →Template
Technical Setup Templates
Ready-to-use snippets that tell AI exactly what your business, products, and services are. Copy, paste, fill in the blanks — no coding experience needed.
Get it free →Guide
Where AI Gets Its Answers
A simple breakdown of where each AI tool gets its information — review sites, forums, lists — and how to get your business into them.
Get it free →Template
The 90-Day Game Plan
The exact plan we use with clients for a 90-day AI project — visibility or automation — including the check-up, the fix-it list, and a simple weekly scorecard.
Get it free →Prefer someone to just do it for you?
The playbooks are free. The team that runs them for you is one call away.