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Notes on AI search and AI automation.

What we're learning about getting found by AI and automating busywork, from real client work — written so anyone can understand it, no AI experience needed.

Latest · AEO Basics

Why AI recommends some brands and ignores others

Ask ChatGPT for the best option in your category and it names a few brands, then stops. Here's what separates the brands that get named from the ones that never come up.

July 27, 2026

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